Usability Study: Men Need Speed - Study: Web Users Prefer Speed Over Customization - OPTIMIZATION WEEK NEWSLETTER

In this special user psychology issue we've got two new usability
studies for you. First up a recent study of web criteria found that
men like it fast, and women like their easy navigation. Behind ease
of use, men seem to prefer fast downloads, while the second-most
important web usability criteria for women is easy navigation. In
another HCI study, most web users prefer speedy interfaces to
customization. Customization and personalization were found to be
the least important factors in both of these studies.

1. SPEED TWEAK: Usability Study: Men Need Speed
2. SPEED TWEAK: Study: Web Users Prefer Speed Over Customization

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1. SPEED TWEAK: Usability Study: Men Like it Fast

In a recent usability survey, researchers from Southern Illinois
University found that after ease of use, men prefer fast download
speed to easy navigation. Women prefer ease of use, easy navigation,
and accessibility. The researchers hypothesize that these different
usability criteria are due to differences in how men and women use
the Web.

http://www.websiteoptimization.com/speed/tweak/usability-criteria/

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2. SPEED TWEAK: Study: Web Users Prefer Speed Over Customization

The most important interface design factor is speed, according to
a new HCI study. Good interface design is essential for widespread
user adoption and ultimately website success.

http://www.websiteoptimization.com/speed/tweak/design-factors/


If you've got an idea for a website review or tip we want to hear
from you. If you've found a site that you find particularly fast,
slow, or engaging let us know about it and it might appear in a
future issue.