Meanwhile, some employees at a Domino's pizza franchise in North Carolina had a different dream: to put gross stuff from their noses in the food and make videos of it. Consumerist posted the lose-your-lunch videos here.Within hours, online readers managed to "track down the location, call the store directly to alert the manager, and send the address to Dominos corporate."
"After a blogosphere firestorm, the video went from 20,000 views on YouTube to 760,000 views, the errant employees were fired and warrants were issued for their arrest," AdAge reported. "It’s a testament to how social media can force major corporations to act much faster than they might otherwise in an effort to do damage control," pundits PaidContent.
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